Innmobiliaria is Bogotá's housing marketplace between owners and buyers, with no real estate agency in the middle. Owners list for free in three steps and can earn their owner badge; buyers search on a map, prove their WhatsApp is theirs, message the owner with one tap and book the visit, with the price compared against its area and the paperwork explained before signing.
The zone drawn on the map, its neighborhoods shaded by live listingsThe public page: badge, price, size and a price within rangeIs it overpriced? Price per m² against 6 similar listingsThe buyer card the owner sees before accepting a visit
Product features: One per section of the user manual: 13 from the first cycle and 24 from the complete product.App screens: The app’s pages: 26 for sellers, buyers or the public, and 7 for the team.End-to-end tests: End-to-end journeys in a real browser, on mobile and desktop, against a real database.Engine line coverage: How much of the app’s logic the tests run through. Continuous integration won’t let it drop, and the certificate reader and the anti-fraud rules have every path covered.AI models in the app: It’s a product rule: everything runs on deterministic code. Using AI would first require a written decision.
in commission on a COP 400 million homedeclared
With a real-estate agency, the customary commission is 3% of the price: about COP 12 million on a COP 400 million home. On Innmobiliaria, the commission is zero.
Selling direct saves you the commission. And so you can do it with confidence, Innmobiliaria is ready to offer you individual services: you choose which ones you need, tailored to you, with no hidden costs and no bundles.
declaredFor owners in Bogotá who want to sell or rent directly. With a real estate agency, the customary commission is 3% of the price: about COP 12 million on a COP 400 million home. On Innmobiliaria, the commission is $0. And for anyone buying, or looking for a brand-new home, who needs to know who is on the other side of the listing.
The big portals charge for the ad or hand the owner off to an agency. Here, owners prove they own the property by showing their title certificate, which is viewed and never stored, and buyers prove they are real with their WhatsApp. The price is compared with its area, the paperwork comes with the regulation behind it, new housing shows what the ad leaves out and the anti-fraud rules are there for anyone to read. Everything is deterministic code: zero artificial intelligence.
Top to bottom, in the order a sale happens: the owner lists, the buyer finds and decides, and both meet verified. On the right, what runs through everything.
One chapter per group: what it solves, when it fits, how it works, its screens and its cards.
Selling directly in Bogotá usually means going it alone, with no tools. Here owners join as founders: real spots per locality, invites for other owners, listings that never go stale and four free guides.
You know how many founder spots are left in your Bogotá locality. The figure comes from the database, the quota the team sets minus those who already listed, and if no quota has been set, no figure is shown.
Founder spots left in each locality, counted from the databaseYou invite other owners with your own link, which opens WhatsApp with the message ready to send. Whoever lists with it counts as your invitee, and you see how many there are without seeing who they are.
Your invite link and how many owners already listed with itEach listing lasts 60 days and renews with one click from your private link. If no one renews it, it stops showing publicly without being deleted: buyers never run into abandoned listings.
Your listing, live until a set date, with the button to renew itYou get four free guides for selling without an intermediary: how to take the photos, the legal and notary checklist, how to get your title certificate in 10 minutes and how to set the price, each with its sources.
The four free guides in the founder packWhat is a founder spot?
It is one of the founder places the team opens in each Bogotá locality. The number you see is the quota set minus the owners who already listed there, counted in the database. Where no quota is set, no number appears at all.
Expired listing or deleted listing?
An expired listing is not lost. It stops showing publicly but stays saved, and you bring it back by renewing it with your private link.
It shows in search and on its page until its end date. One click renews it for 60 more days.
It no longer shows publicly, but it is not deleted. Buyers never run into abandoned listings.
Your listing reaches its 60 days and nobody renews it: what happens?
It drops out of search and off its public page, but it is not deleted. With your private link, one click renews it for 60 more days and it is live again. What is listed here is live.
You invite a neighbor and she lists with your link: what do you see?
Her listing is recorded as invited by you and your count goes up. You see how many owners listed with your link, never who they are or their details. Only invitees who actually listed count.
A waitlist asks for an email and leaves nothing listed. Here owners sign up by listing their home in three short steps, with no account or password, and get a private link to finish it.
You see right away why it pays to sell directly: the page shows what an agency charges, how registration works, what buyers can already do and the frequently asked questions. It is static, so it loads instantly.
The landing page: what already works on the buyer's sideSigning up means listing your property, not leaving an email on a list. Your details, the property's details and your consent go in three short steps, and the draft saves itself so you can pick up where you left off.
Step 2 of 3: the property, with the neighborhood from the city catalogWhen you finish you receive your private “my listing” link, the only key to complete and edit your listing. Its key sits in the part of the address the browser doesn't send, so it never reaches the server.
Registered as a founder, with your private link to complete itWhat does "listing is signing up" mean?
You don't leave an email and wait: your sign-up is your home, already listed. Your details, the home's and your consent go in three short steps, and you finish as a founder with a private link to complete it.
An email on a list, or a listed home?
The difference is what you have when you finish. Here it is not a promise to notify you later: it is your home, registered, and a key to keep going.
You wait for someone to write to you. Nothing of yours is listed.
Your home is registered as a founder listing and you get the "my listing" link to add photos and a description.
You close the page halfway through step 2: do you lose your progress?
No. The draft saves itself in your browser and, when you come back, the form picks up where you were. Nothing is listed until you review, tick the data consent box and submit.
A half-finished listing convinces no one, and finishing it shouldn't need a computer. Here owners add photos and a description from their phone and share their page on WhatsApp without exposing their number.
You build your listing from your phone: up to 12 photos that are compressed before upload, the cover you choose and a guided description. A bar shows you live how much is still missing, and photos that are too small are rejected with a clear notice.
Your listing at 97%: the photos, the cover and what is missingEach property has its own page, ready for WhatsApp with a preview of the cover, neighborhood and price. Your number, your email, your address and the registration number never appear on it: only a verified buyer can message you, and only if you turn that on.
The public page: badge, price, size and a price within rangeWhat does your listing's progress bar measure?
How far your listing is from complete. It rises live as you add photos, pick a cover and write the guided description, so you know what to finish before sharing your page.
What does everyone see, and what only you?
The public page is for sharing; your private link is for managing. No one reaches your number from the page: only a verified buyer can message you, and only if you turn it on.
Photos, details, neighborhood, price and badge. Never your number, email, address or registration number.
Only you have it. With it you complete and edit your listing, turn on contact and see who messaged you.
You upload a very small photo from your phone: what happens?
It is rejected with a clear notice and your listing stays as it was. The others are compressed before uploading, up to 12, and you choose the cover or remove the ones you don't want.
A direct market needs someone to verify owners without keeping their papers. Here a team member grants the badge after seeing the certificate, tracks the campaign and sets quotas; your data follows Law 1581.
You know who processes your data, for what purpose and what your rights are under Colombia's data protection law, Law 1581. The policy is one tap away from the sign-up consent and from the footer of every page.
The data processing policy under Colombia's Law 1581The team sees every registration with its level and date, works through the verification queue and follows up over WhatsApp. The owner badge is granted after viewing the title certificate: only the registration number and the date are stored.
The team panel: every listing with its photos, level and badgeThe team sees the campaign's real funnel: how many listed, how many have photos and how many are verified. From there it sends batch emails with three fixed templates, each send logged and within the daily email cap.
The campaign funnel and batch email sendingThe team sets how many founder spots each locality has, which is what feeds the banner on the home page, and sees how many properties there are by locality, type and price range.
Founder quota per locality, listings so far and spots leftWhat is the team panel for?
It is the private space where a team member sees every listing with its level and date, works the verification queue, grants the owner badge and follows up with founders on WhatsApp. Only the authorized email can sign in.
What does the team decide, and what does the database count?
The home page's spot counter combines both: the quota a person sets minus the owners who actually listed. Scarcity is real, or it isn't shown.
The team sets it for each locality. If it doesn't, the home page shows no counter there.
They come from the database and cannot be edited: the number of listings is real.
The team sends the badge campaign email to founders: who gets it?
Only those who left an email when listing, which is optional, each in the language they listed in. The send is logged and stays within the daily email cap, which visits and alerts use first.
Home seekers in Bogotá want to filter, locate and compare without opening yet another account. Here they search by filters or by drawing their area, save and compare, and get an email only when something is new.
You find live listings from owners selling directly in Bogotá by type, locality, price and bedrooms, or by drawing your zone on the map, even with the keyboard alone. No account needed, and the search stays in the link so you can share it.
The zone drawn on the map, its neighborhoods shaded by live listingsYou know at a glance who proved they are the owner. Every card and every page carries a single badge, with symbol and text: Verified owner with the date of the title certificate, re-verification pending, or Founder.
The Verified owner badge, with the date of the title certificateYou save listings with a heart without creating an account and compare up to four in a table. To decide as a couple or as a family, you build lists with notes and share them over WhatsApp with whoever you choose.
Four saved listings compared: price per m², badge and price checkYou stay informed without searching every day: you save your search and get a daily email digest, only when there are new listings or price drops of 1% or more. You confirm your email once and unsubscribe in one click.
An alert for your search: new listings and price dropsYou see the context of each listing's area: the median asking price per square meter, how many live listings there are and the reference land value from the Bogotá cadastre (Catastro Bogotá), each figure with its date and source.
Area data: median m², active supply and the city's land valueWhat is the area data?
Three context figures on each listing page: the median asking price per square meter in the area, how many live listings there are, and the city cadastre's reference land value. Each carries its date and source; the cadastre figure covers land only.
"Founder" or "Verified owner"?
Both are direct owners and list the same way. The proof is what differs: every card and page carries a single badge, with symbol and text, so you can tell at a glance who proved ownership.
Listed without showing any papers. It is the entry level.
Showed the team a certificate of title no older than 30 days. The badge carries that certificate's date.
An owner lowers the price of a listing that matches your alert: will you know?
Yes, if the drop is 1% or more: it shows up in your daily email digest. If the drop is smaller or the price goes up, no one is notified. Every email has a one-click unsubscribe.
Without a middleman, the fear is not knowing who is on the other side. Here owners prove they own, buyers prove their WhatsApp is theirs, and the anti-fraud rules are written down for anyone to read.
The owner knows the message comes from a person with a real number. To contact or book, the buyer sends a pre-written code from their WhatsApp to Innmobiliaria; browsing and saving stay free, and receiving that message costs the platform nothing.
The code the buyer sends over WhatsApp to get verifiedBuyers who want to build more trust can, if they wish, validate their national ID card (cédula) and name against the national registry (Registraduría) through a provider. The number is not stored: only the fact that it passed and when.
Buyer identified with their ID card; nobody sees the numberBefore accepting a visit, the owner sees who is asking: name, the last 4 digits of their WhatsApp, whether they are identified, why they are looking, what they declared and how many visits they attended. The owner never sees their email, and can require identified buyers.
The buyer card the owner sees before accepting a visitFour written, public rules flag to the team a price 30% below its area, a photo reused with another phone number, the same registration number with another phone number, or a WhatsApp number with two names. Any verified buyer can report, and a person decides.
Fraud review: a price 44% below its area and a buyer reportWhat does a verified buyer prove?
That the WhatsApp number is theirs. To contact or book, they send a pre-written code from their number to Innmobiliaria; the code lasts 10 minutes, works once and must come from the number they entered. Browsing and saving stay open to all.
Verified buyer or identified buyer?
Verifying WhatsApp is what contacting requires; identifying is optional and builds more trust. The owner sees on the buyer card which one each buyer has.
Proved their WhatsApp is theirs by sending a code. Enough to message an owner or request a visit.
Also validated their ID card and name with the national registry. The number is not stored: only that it passed, and when.
A buyer who hasn't identified asks to visit and you require identified buyers: what happens?
Their request waits on hold until you accept it anyway; buyers who identified with their ID card go straight through. That buyer can still message you on WhatsApp: the rule applies to visits.
Messaging an owner and setting up a visit is usually a chain of loose messages. Here one tap opens the chat with the message ready, and the visit is booked end to end, with an email reminder.
With your verified WhatsApp, one tap opens the chat with the owner with a pre-written message about the listing. The contact is logged for both sides: the owner sees it under “Buyers who opened your chat”.
The pre-written message that opens a WhatsApp chat with the ownerYou request the visit saying why you are looking; the owner proposes up to three time slots, you confirm one and both of you get an email reminder the day before. Afterwards, the owner marks whether you attended.
The time slot the owner proposes, ready to confirmWhat gets recorded when you message with one tap?
That you opened a chat with that owner. They see it in their list of buyers who opened a chat, with your name, the last 4 digits of your number and the date. Your full number appears on no public page.
Message the owner, or request a visit?
Messaging opens a conversation between you. The visit is handled by the app end to end: time slots, confirmation, an email reminder and attendance marked by the owner.
One tap opens WhatsApp with a message about the listing already written. A verified WhatsApp is enough.
You say what you are looking for and leave an email for notices; the owner sees your card and proposes up to three slots.
You confirmed the visit: how do you get the exact address?
The owner sends it from their own WhatsApp. Only once you confirm do they see your full number and a button to message you; before that, they see the last 4 digits. The app neither publishes addresses nor sends WhatsApp messages.
Buying without knowing whether a price makes sense, what you can afford or what closing costs is buying blind. Here every number comes with its comparison or its rule: a range, not an appraisal.
You know whether a price makes sense: its price per square meter is compared with similar listings in the area, and the answer is within range, above range or suspiciously cheap. It is a range, not an appraisal; with fewer than five comparables, no answer is given.
Is it overpriced? Price per m² against 6 similar listingsYou know how much you would pay each month and the highest price you can afford. With price, down payment, term, rate and income it calculates your payment and whether it fits within the 40% of income set by regulation, and it opens the search already filtered.
Your monthly payment, the 40% check and how much you can affordBefore signing the purchase promise agreement you know how much each party pays at deed signing, which documents to ask for, how long each step takes and what each clause says, with that year's regulated rates. Anything that could not be verified is named without a figure.
What each side pays at closing, with the rule behind each figureYou paste the text of the title certificate, the property's legal history, and the reader flags mortgages, liens, lawsuits, ownership limitations and defective title (falsa tradición) by their registry code, and warns you if the text looks incomplete. It is built and switched off until it is validated with real certificates.
The certificate reader flags a family-home status and a lienHow is "Is it overpriced?" answered?
The listing's price per square meter is compared with similar listings: same type and deal, size within ±30% and live today. The range runs from the 25th to the 75th percentile, with how many listings counted, their date and source.
A range or an appraisal?
The range tells you whether an asking price makes sense next to other asking prices. It does not say what the home is worth or what it will sell for.
What owners ask for similar Innmobiliaria listings. It improves with more listings; with fewer than five, none is given.
Something else: "Is it overpriced?" neither gives nor replaces one, and it is not the closing price either.
A listing asks 30% or more below its area's median: what does the app tell you?
"Suspiciously cheap", with symbol and text, plus the usual advice: visit before paying, ask for the certificate of title and never pay anything up front.
New-build ads show a "from" price and leave out the rest. Here buyers who want a new home see the least they will really pay, what the ad doesn't say, and what new or resale gets them for the same money.
You know the minimum you will pay for a new project. The ad's “from” price is topped up with the registration fees and the separately charged parking space, every peso backed by its regulation; whatever is still missing is named, without inventing a figure.
You pay at least: the 'from' price plus registration and parkingWith your budget and in the same area, you see how many new apartments fit at their true price versus the resale homes for sale on Innmobiliaria, and how much more or less the square meter costs when buying new.
New or resale: what fits your budget, side by sideYou know what waiting for handover costs you: it counts the months until you get the keys and, if you enter your rent, what you will pay while they build, next to a fixed price or one that rises. Your rent never leaves your phone.
Waiting costs: 20 months of rent until handoverYou see which housing subsidies you qualify for based on your household income, the national one and the District's, each with its regulation, its amount and the date of its status, and how many social-interest housing (VIS) projects are within your reach.
Subsidy check: how many projects fit, with and without aidEvery month, the median price per square meter of new housing in Bogotá and the Sabana, by zone, price band and social-interest housing (VIS) or not, drawn from Estrenar Vivienda magazine. A month without an issue is stated as such and not filled in.
The new-housing index: median private m² by regionFor each project you see which key facts the ad states, which it leaves out, which are illegible and where two pages print different figures. Sales messages are kept apart: it accuses no one, it names what is missing.
The honest sheet: the ad states 1 of the 9 facts you needOnce you've run your numbers, you request a visit to the sales office with your verified WhatsApp and choose weekday, Saturday or Sunday. The team coordinates with the sales office and confirms with you; if the office doesn't reply within two business days, you get an email letting you know.
Requesting a sales-office visit, choosing the time slotWhere do the new projects come from?
From the current issue of Estrenar Vivienda magazine, for Bogotá and the Sabana: projects the magazine doesn't print don't exist here. Each month brings the median price per square meter, and a month with no issue is stated, not filled in.
The "from" price or the true price?
"You pay at least" is a floor, not a total: what is missing, such as notary fees or the registration tax, is named without a figure. From January 1, 2027, it adds no 2026 rates.
The entry price the project's ad prints.
The "from" price plus registration fees and parking sold separately, every peso with its rule.
You have a budget for a new home in the Sabana: does it compare with resale?
No. Innmobiliaria lists resale homes only in Bogotá, so in the Sabana it doesn't compare, and says so. In Bogotá it won't compare either with fewer than five comparable resale homes in your budget and area, and it tells you so.
Not every owner can take good photos, and not every buyer reads Spanish. Here owners request a photo session from their listing, and the whole app works in Spanish and English on the same link.
You request a photo session from “My listing”, choosing weekday, Saturday or Sunday, and the team messages you on WhatsApp to agree on the day. You see whether it is requested, scheduled, done or canceled; requesting it costs nothing and commits you to nothing.
The photo session the team scheduled, as the owner sees itThe whole app exists in Spanish and English at the same link: it picks up your browser's language, the ES/EN switch changes it and remembers your choice, and owners receive their notices in the language they listed in.
It runs through the whole app.What is the photo session request?
It is the photo session you request from your listing, choosing a weekday, Saturday or Sunday. The team messages you on WhatsApp to agree on a day, and you see its status: requested, scheduled, done or canceled. Asking costs nothing and commits you to nothing.
The page's language, or your notices' language?
They are separate: you can read the app in English and still get your notices in Spanish, if you listed in Spanish.
Follows your browser's language; the ES/EN switch changes it and remembers. The link stays the same.
Arrive in the language you listed in, and that language cannot be changed later.
You send your listing page to someone who reads English: do they see it in English?
Yes, if their browser asks for English before Spanish: the same link shows in the language of whoever opens it, and ES/EN switches it anytime. Prices stay in Colombian pesos.
The whole path. No swimlanes: every box says who does it, and the ones with the screen icon show it.
Every figure says where it comes from. And what the app does not do is spelled out too.
One per section of the user manual: 13 from the first cycle and 24 from the complete product.
The app’s pages: 26 for sellers, buyers or the public, and 7 for the team.
Counted by the test suite itself when it runs. They check the logic and every component, that Spanish and English say the same thing, the certificate reader, and that no forbidden figure reaches the screen.
End-to-end journeys in a real browser, on mobile and desktop, against a real database.
How much of the app’s logic the tests run through. Continuous integration won’t let it drop, and the certificate reader and the anti-fraud rules have every path covered.
The architecture and product decisions written down and numbered in the repository.
It’s a product rule: everything runs on deterministic code. Using AI would first require a written decision.
At this volume, everything fits in its services’ free plans: hosting, photos, database, email and analytics. Verifying the buyer’s WhatsApp is free. The custom domain is not included.
